A passion for style. An eye to create art on fabric. A desire to make people look their best. Anu and Reshma came together for their love of fashion and creating unique style statements.

Anu and Reshma are a rare breed. They are sisters-in-law, but in their passion for design, they are soul sisters. They put their heads and their talents together a few years ago to create a fashion brand that became a hit with women in Kerala.

Soon, the duo felt that the bridal and party wear market was fairly unexplored in the state, with little or no access to designer wear for the young, modern and self-assured Malayalee woman. That is when Anu and Reshma launched Label'M in Cochin in 2012, giving the women of Kerala trendy, modern and exciting options in bridal and party apparel.

In just a few years, Label'M has become a celebrated name across Kerala, even becoming a favourite with celebrities like Kavya Madhavan, Ann Augustine, Meera Nanda and Sandra Thomas.

For those who don't fancy 'off the rack' shopping, especially for special events, Label'M offers 'the exclusive'. Playing with fabric, colours and creativity to design customised styles is what Label'M specialises in. So whether you like to keep it simple or add a pop of colour, or go all out and be a showstopper, we tailor-make apparels just the way you like them.

We do customised designing and tailoring for both brides and grooms. Be it a conventional wedding or a theme-based one, Label'M can design and make wedding attire to suit the occasion and your taste.